Curtis “50 Cent” Jackson and Planet Hollywood’s Robert Earl Ink $100 Million Deal to Launch PH Live Entertainment Hub
NEW YORK — 3/24/2026 — Multihyphenate Curtis “50 Cent” Jackson and hospitality visionary Robert Earl announced today a new partnership to launch PH Live, a next-generation entertainment venue debuting at Planet Hollywood Times Square.
The venture brings together Planet Hollywood’s global hospitality platform with Jackson’s unparalleled influence across music, film, television and culture, creating a new destination for celebrity-driven entertainment experiences in the heart of New York City.
“This is about creating the ultimate entertainment destination,” said Jackson. “Planet Hollywood has always been connected to pop culture, and PH Live takes that energy to the next level a place where music, film, sports and nightlife collide.”
“Curtis has an incredible ability to bring culture, entertainment and audiences together,” said Earl. “With his global influence and creative vision, PH Live will usher Planet Hollywood into a new era of immersive entertainment.”
The partnership follows Jackson’s highly successful residency at Planet Hollywood Las Vegas and the recent launch of the 50 Cent Candy Shop Bar at the resort. The new venture marks Jackson’s first major restaurant and entertainment partnership, expanding his business empire into hospitality-driven live experiences.
The flagship Planet Hollywood Times Square location will serve as the centerpiece of the PH Live concept, designed to become a go-to destination for celebrities, artists, athletes and entertainment insiders.
The PH Live concept is expected to expand into additional markets, including Shreveport, where Jackson is building a major film and television production hub. Future locations will continue the PH Live vision of blending music, nightlife, hospitality and celebrity experiences into a single immersive entertainment platform. The partnership is also exploring a private membership program, giving members exclusive access to events, priority reservations, VIP privileges and invitation-only experiences.
The venue will feature state-of-the-art LED technology and immersive media capabilities, allowing it to transform for a wide range of experiences, including:
- Celebrity pop-up music performances
- Film and television premiere parties
- Live sporting event simulcasts
- Record and album launch celebrations
- VIP private events and corporate gatherings
- Bachelor and bachelorette celebrations
The venue will also introduce customizable, over-the-top birthday celebrations, powered by an advanced LED system, curated music programming and theatrical visual experiences designed to create one of the most extravagant birthday celebrations anywhere in the world.
Inside the restaurant, Jackson plans to introduce a curated selection of his most celebrated personal dishes, including his signature sweet chili shrimp with mashed potatoes, sliced steak paired with mac & cheese, and a burger featuring his exclusive, closely guarded sauce. The space will also showcase his personal memorabilia, alongside dynamic visual installations featuring standout clips from the films and television projects he has been part of both in front of and behind the camera creating an immersive dining experience that reflects his multifaceted career.
With the debut of PH Live at Planet Hollywood Times Square, Jackson and Earl aim to create one of the most talked-about entertainment venues in New York City and beyond. Additional details on PH Live and upcoming entertainment programming will be announced in the coming months.
About Planet Hollywood
Planet Hollywood is a one-of-a-kind dining and entertainment destination where Hollywood memorabilia, immersive multimedia, and world-class cuisine come together. Since opening its doors in 1991, Planet Hollywood has welcomed millions of guests from around the globe, offering a star-studded experience in iconic locations. The newly reimagined Planet Hollywood New York City, located in the heart of Times Square, blends cutting-edge technology with timeless pop culture for an unforgettable, immersive experience. From family-friendly group dining to high-energy private events, Planet Hollywood continues to be a must-visit attraction where every meal is a front-row seat to the magic of the movies.
Learn more at planethollywood.com or follow @PHLIVENYC
About Curtis “50 Cent” Jackson
Curtis “50 Cent” Jackson has built a thriving television and film career as both a producer and star. In 2005, he founded G-Unit Film & Television Inc., which has produced a wide range of content across multiple platforms and sold numerous shows to major networks.
Among its successes is the critically acclaimed No. 1 show on Starz, Power, in which Jackson not only co-starred but also served as executive producer and director. He has since expanded the Power universe with the spinoffs Power Book II: Ghost, Power Book III: Raising Kanan, Power Book IV: Force and Power: Origins.
G-Unit Film & Television also produced ABC’s For Life, recently aired Season 4 of the hit series Black Mafia Family on Starz, and completed production on Season 2 of the Black Mafia Family docuseries. The company is also developing scripted series including The Massacre and Queen Nzinga for Starz, as well as Trill League for BET+. Recent releases include TikTok Star Murders and The Gilgo Beach Killer: House of Secrets for Peacock, both of which drew strong viewership.
At Hulu, G-Unit Film & Television is developing Hip Hop Cop, a continuation of Ron Stallworth’s story from BlacKkKlansman. At Netflix, the company produced the high-profile Sean Combs: The Reckoning documentary, which debuted at No. 1 in more than 50 countries within its first 24 hours on the platform. G-Unit also released Hip Hop Homicides on WE tv and is in production on Fightland its first internationally produced series for Starz.
Expanding into the podcast space, Jackson launched G-Unit Audio, which partnered with iHeartMedia and Lionsgate Sound on Surviving El Chapo: The Twins Who Brought Down a Drug Lord. G-Unit Film & Television is now developing a docuseries based on The Twins podcast for BET+.
On the acting side, Jackson will portray Balrog in Legendary Entertainment’s upcoming big-screen adaptation of Street Fighter. He also hosted Fox Nation’s true-crime docuseries 50 Ways to Catch a Killer.
In 2024, Jackson announced a partnership with Lionsgate to launch the FAST channel 50 Cent Action, which was recently named the No. 1 action channel on Roku and LG Channels’ FAST platforms. The free, ad-supported channel features premium content from the studio’s library, including the original Power series, along with hit films such as John Wick, The Expendables, The Hitman’s Bodyguard and Rambo.